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MARKETING-FOR-STARTUPS5 MIN READ

Commit to a Three-Interview Sprint

Commit to a specific customer-interview sprint that can improve startup messaging within three days.

A three-interview sprint for startup message research Use this when a landing page, launch email, or campaign brief lacks recent buyer language. I will contact [number] [target segment] buyers who recently experienced [trigger]. I will ask about the last time, current workaround, cost, and next-step commitment. I will update [specific asset] with one phrase, one proof gap, and one decision by [date]. In 3 days, check whether the interviews were requested, completed, and translated into a message change. A landing-page rewrite for a startup segment where the last customer quotes are older than 30 days. A launch email for a…

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