MARKETING-FOR-STARTUPS5 MIN READ
Narrow the Founder Without Starting a Fight
Use STP to guide a founder from broad-market ambition to a focused beachhead campaign.
Rafi Khan RK Founder 1 Reframe 2 Evidence 3 Commit Founder pushback 20 sec The tension Rafi sees the campaign brief for agency ops and says, "We are not just for agencies." The budget supports one campaign, not six. The risk is turning a focus decision into an identity argument. 21d campaign sprint target can be tested well The frame
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