Customer Interview Lines That Do Not Lie to You
Recall customer interview prompts that uncover behavior, cost, alternatives, and commitment.
Weak prompt or strong prompt? Past behavior beats future opinion. What do you ask after a buyer describes a painful workaround? What did that cost you in time, money, risk, or reputation? Cost language helps you judge urgency and write value-based copy. Objection from your own team: "Just show them the prototype." "Just show them the prototype." Your line I will, after we understand the last real instance. Otherwise we will collect reactions before we know the problem. Prototype feedback can become feature shopping if shown too early. It preserves problem evidence while still allowing a later product reaction. What…
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