MARKETING-FOR-STARTUPS4 MIN READ
Sort Vanity From Action
Distinguish actionable metrics, health metrics, and vanity metrics in startup marketing reviews.
Sort each metric by the job it should do in a startup marketing review. Actionable learning metric Health guardrail Vanity or context metric Qualified demo rate by target segment Activation rate by acquisition source CAC payback by channel cohort Email unsubscribe rate after campaign Support tickets caused by new onboarding flow Deliverability rate for outbound test Total social impressions All-time website visitors Follower count after a launch post
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