Sort Channels Into Rings
Classify startup marketing channels into inner-ring tests, later bets, and distractions based on audience fit and speed to signal.
Scenario: you sell workflow software to independent clinic administrators and need qualified demos within three weeks. Sort the channels. Inner-ring test now Later bet Distraction for this stage Offer a teardown inside a private clinic-ops group Partner newsletter to clinic operations subscribers Focused cold email to clinics hiring operations managers SEO hub for referral-summary templates Annual healthcare conference booth Customer referral loop after first ten happy clinics Broad city billboard near hospitals Generic startup podcast tour TikTok trend about healthcare entrepreneurship
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