Sort the Buyer Evidence
Classify customer-research notes into JTBD signals, persona trivia, and channel clues for startup messaging.
Sort each customer-research note by how it should inform startup marketing. JTBD signal Persona detail Channel clue "Every Friday I rebuild the client-risk list before status." Uses a spreadsheet because project tools are too noisy for exec review Needs to avoid surprising the CFO during month-end close Reads two operations newsletters on Sunday evenings Active in a private RevOps Slack group Searches for SOC 2 evidence checklist templates Prefers dashboards with dark mode Has the title VP Operations Likes concise emails and hates long webinars
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