Validate the Offer in Four Moves
Validate a startup marketing offer through problem evidence, buyer language, commitment, and a fresh smoke test.
Offer validation Iris has ten friendly calls, but only two people described a recent painful workaround. The landing page has traffic and no commitments. The danger is mistaking positive sentiment for market evidence. Customer Development Problem evidence -> buyer language -> commitment -> smoke test Validate the offer by increasing the cost of the signal one step at a time. Shortcut Ask, "Do you like it?" and celebrate praise. Each step filters weak interest before you spend more. Compliments are weak evidence; recent behavior and commitments are stronger evidence. 01 Behavior 02 Language 03 Commit 04 Try
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