Map the Stack Before You Buy
Use SIPOC to decide whether a martech request is a tool gap or a process gap.
The tool request is usually a process question wearing a software costume. Suppliers and Inputs Name the systems, people, and partners feeding the workflow, then list the data, consent, timing, and quality requirements they must provide. In martech, weak inputs create downstream symptoms that look like tool limitations. Process and Outputs Keep the process at five to seven high-level moves. The point is not to document every button; it is to reveal where the handoff changes ownership, format, or promise. Outputs should be concrete enough to test, such as "lead created with owner, source, consent, and next action." Customers, Constraints,…
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