Segment referral advocates by adoption stage and match each group to the right referral role.
Referral stories diffuse through social systems. The same story that excites an innovator can worry a pragmatic buyer. Innovators They tolerate rough edges and like being first. Use them for feedback, expert credibility, and small networks where novelty matters. Early adopters They carry opinion leadership. Use them for sharper stories about the new way of working and why the change matters now. Early majority They want evidence that the change works in ordinary conditions. Use them for practical proof, measured outcomes, and low-risk peer introductions.
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