Matrix: Prioritize Fixes by Attribution Confidence and Funnel Leverage

Attribution confidence Low confidence High confidence Funnel leverage Low leverage High leverage Do now High leverage · High confidence Fixes where the first broken stage is clear and the likely owning lever is well supported. Example: broken CRM form sync or geo-routing issue. tl Test hard High leverage · Low confidence Big potential moves that need faster proof before heavy investment. Example: major repositioning based on ambiguous demand signals. tr Tidy later Low leverage · High confidence Clean-up work that is real but unlikely to move core outcomes much. Example: small UTM taxonomy improvement on a stable campaign. bl

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