PAID-ACQUISITION4 MIN READ
Plot Channels by Role and Payback
Use role strength and payback speed together to categorize channel actions.
CAC payback speed Role strength in the acquisition path Fast Slow Weak Strong Brand search Protect and harvest High-intent paid social Scale with guardrails Coupon-heavy affiliate Trim or renegotiate New creator partnership Test carefully Strong role, fast payback Keep these channels healthy and funded. They capture or convert intent efficiently and should usually be protected before speculative cuts. tl Strong role, slow payback
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