MDF Approval Reference Deck
Recall RICE and MoSCoW cues for evaluating MDF requests under limited budget.
What are the four RICE questions for an MDF request? How many qualified accounts will it reach, how strongly can it move the outcome, how confident is the evidence, and how much effort will it take? Use qualified reach, not raw audience size, when partners present broad event numbers. Partner says MDF should reward loyalty We have supported you for years, so this event should get MDF. Use when relationship history is offered as the main funding reason. You say Your history matters, and MDF still has to fund a specific measurable motion. Show me the target accounts, follow-up owner,…
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