Bring a CEO Back From Jargon
Coach a leader from internal jargon to a public answer.
Jordan Lee JL Business reporter 1 Translate 2 Prove 3 Hold The CEO keeps saying "platform resilience posture" on a morning-show rehearsal. The producer has already asked for "normal words." The answer must stay useful after interruption. follow-ups Medium quote risk Translate, prove, hold Plain language is not simplification for its own sake. It is audience design: choose the words, order, and sentence shape that let a non-specialist understand the point on first pass. In an interview, the audience is not the reporter; the audience is the customer, employee, regulator, or investor hearing a clipped quote later. Plain language works…
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