Handle the Speculation Trap
Respond to speculative reporter questions with transparent uncertainty.
Sam Rivera SR Technology reporter K Known U Unknown N Next The reporter wants a prediction before the investigation is complete. A confident guess becomes tomorrow's credibility problem. Live broadcast hit High speculation risk Known / Unknown / Doing / Next WHO risk communication emphasizes trust, timeliness, transparency, and listening. In media training, the lesson is that uncertainty is not a communication failure; unmanaged uncertainty is. A credible spokesperson can say what is known, what is not yet known, what is being done to close the gap, and when people will hear more. That structure preserves trust because it gives…
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