Prep a 20-Second Broadcast Answer
Compress a complex answer into a broadcast-safe 20 seconds.
A product lead has one satellite hit and keeps rehearsing a 95-second answer. The booking producer warns: "We need the short version." Plain-language broadcast answer: headline -> proof -> action The trap is trying to sound comprehensive instead of useful. Cut to the audience need Write the one question the audience needs answered first. This prevents background from swallowing the answer. Select one proof point Choose the fact, number, or action that best supports the headline. One strong proof point beats a list that nobody remembers. Bridge to action Close with what changes next, where to check, or what the…
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