Recall four plain-language moves that make interview answers usable.
What is the 18-word quote test? Can the main answer stand alone in 18 words or fewer? Short does not mean shallow; it means the core claim is findable. Which sentence is more quoteable? Specific verbs make responsible action visible. Isn't plain language oversimplifying? You need to defend clarity without sounding anti-expert. Your line Plain language is how expertise reaches people who have to act on it. Do not apologize for being clear; clarity is part of the job. It reframes plain language as operational usefulness. What should acronyms do in media answers? Disappear unless the audience already uses them.…
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