MEDIA-TRAINING5 MIN READ
Sort Questions by Interview Risk
Sort media questions into answer, bridge, defer, and decline categories.
Sort each reporter question into the response lane that protects accuracy and trust. Answer directly Answer then bridge Defer for verification Decline the premise How many customers received the incorrect invoice? Is this proof your billing team is careless? Was the third-party vendor negligent? Which employee made the mistake? When will customers get corrected invoices? Should customers stop trusting your statements? Can you confirm the leaked spreadsheet is authentic? Did your competitor pressure you into hiding this?
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