Walk Through a Hostile Premise
Respond to a hostile premise without repeating or validating it.
Pressure moment The host opens with, "Is your company putting profit above safety?" The phrase is built to become the clip. The first decision shapes the quote. Read -> Bound -> Land CERC works because audiences under pressure do not process information like calm analysts. They scan for whether the speaker is fast, accurate, credible, empathetic, useful, and respectful. In media training, that means your first answer has to satisfy the human need behind the question before it tries to win the argument. A technically perfect answer that ignores fear or surprise sounds evasive; a warm answer with no facts…
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