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PERSUASION-TACTICS5 MIN READ

Mei's Client Call Reply When the Case Study Backfires

Repair a mismatched case-study proof point by reframing the recommendation around relevant constraints.

Mei's enterprise case study has backfired with a smaller client. Pick the repair line. Mei presents the recommendation. A staged rollout helped one customer reduce integration risk before scaling. fromTop Carlos challenges the proof. That customer has a huge implementation team. We have four engineers. fromBottom Mei repairs the comparison. Fair push. That company is too large as a comparison; the relevant piece is the staged rollout, which we have also used with a 55-person team to protect engineering capacity. Right. It acknowledges the mismatch, replaces broad social proof with a more similar proof point, and reframes the recommendation around…

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