Menu Mix Quick Reference
Use a portfolio lens to classify menu items by popularity and contribution before changing promotions.
High popularity + high contribution Protect and feature This is your dependable engine. High popularity + low contribution Fix the economics Fast seller with weak margin or slow build. Manager move Review spec cost, prep time, glassware, garnish, and price before deciding to promote it further. Do not confuse volume with value. A popular item may still drain margin or capacity. Low popularity + high contribution Test visibility before killing it: menu placement, staff prompt, pairing, or limited feature. The item may be hidden, badly named, or poorly explained rather than unwanted. Low popularity + low contribution Retire or justify…
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