Audit A KPI Definition
Audit a KPI definition so a dashboard supports decisions instead of disputes.
A dashboard says activation is 73%. A warehouse query says 51%. A board slide says 64%. The metric is now a credibility problem, not a performance conversation. Define value -> decompose drivers -> choose leading leaves -> add guardrails -> validate lagging outcome. The common trap is choosing the easiest metric or the loudest lagging outcome, then calling it a KPI system. That creates reporting without a steering mechanism. Value or outcome Name the customer value moment or lagging business result the team is trying to improve. This anchors the tree and prevents dashboard sprawl. Driver branches Split the outcome…
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