Pilot a Repayment Reminder
Design a small PDCA test for a repayment reminder and define the evidence needed to scale it.
The team wants to scale SMS reminders to 42,000 borrowers, but past campaigns measured delivery only. PDCA for reminders: Plan the hypothesis, Do a small test, Check outcome and harm, Act based on evidence. Counting messages sent creates a false sense of progress. A reminder can be delivered and still fail to improve repayment or damage client trust. Plan Hypothesis: a plain reminder three days before due date improves on-time repayment for urban market borrowers without raising complaints. The segment and success criteria are explicit, so the test can teach. Do Send the message to 600 eligible clients and hold…
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