Quick Reference: Double Diamond for Visitor Experience Fixes
Recall the Double Diamond stages and choose the right stage for a visitor-experience fix.
Four stages DDDD What are the four Double Diamond stages? Open, narrow, open, narrow. Compare Discover versus Develop Discover is about the problem. Develop is about possible answers. Common trap We already know the fix: just make the sign bigger. Visitor wayfinding problem Your line Let's observe five visitors first. If they see the sign but misread the invitation, bigger type will not solve it. Solving a guessed problem with a visible but wrong fix. It moves the team back to Discover without blocking action forever. Define cue What should a good Define statement include? A specific visitor, context, barrier,…
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