Run SCAMPER for a Merch Drop

stage-strip before-after common-trap-callout The artist team needs merch that feels connected to the music, not a generic logo product. SCAMPER: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse The common trap is using SCAMPER to generate random novelty. Every prompt still needs to serve the artist world and fan ritual. Substitute Replace standard cotton tee with a paper lyric zine bundled into vinyl mailers. Substitution changes the medium and can lower risk if the format fits the story. Combine Combine merch with a fan ritual: handwritten listening notes become zine prompts. Combination is strongest when it deepens how…

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