Segment Fans by Behavior, Not Vibes

The move: let fan behavior choose the next message. Recency Recent action means the artist is still present in the fan's attention. Use recency for timely follow-up and momentum. Frequency Repeated action signals habit. Frequent fans can handle deeper asks because they have already shown patterns of engagement. Monetary value Value helps allocate scarce inventory and high-touch access. It should guide relevance, not turn every fan interaction into extraction.

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