Name Events Around User Intent, Not Internal Jargon
Choose GA4 event names that separate user behaviors clearly and reuse recommended events where appropriate.
A good event name tells you the user behavior before you open the documentation. Event naming works when you treat Google Analytics as a measurement system, not a pile of reports. recommended events use predefined names and parameters, while custom events need custom reporting effort gives you the raw signal, while the MECE principle gives you the professional discipline for deciding what the signal should mean. The mechanism is sequence: define the business decision, name the user behavior that proves progress, instrument the behavior with the least ambiguous event or dimension, and only then build the report or exploration. When…
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