DROPSHIPPING-BUSINESS5 MIN READ
Name the Buyer Job Before You Pick a SKU
Apply Jobs To Be Done to distinguish a real buyer need from a merely interesting dropshipping product.
Do not ask whether the product is cool; ask what progress the buyer is trying to make. Jobs To Be Done pulls product research back to the buyer situation before features and supplier photos take over. The lens Use this pattern: When [situation], I want to [progress], so I can [outcome], without [constraint]. The mechanism The job becomes the ad hook, product-page hierarchy, FAQ, supplier requirement, and proof asset. The move If you cannot write the job with real buyer language, the next step is research, not launch.
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