Commit to a Decision Memo
Commit to writing a naming decision memo that records the chosen risk and rationale.
Write a one-page naming decision memo for a product name, feature name, campaign label, or rename recommendation. a naming decision where stakeholders may later question why the chosen name beat a clearer, safer, or more liked alternative A product name selected before legal search is complete A feature name approved after product and sales disagreed A campaign label chosen from multiple strategic territories A rename recommendation that preserves old equity while changing category meaning Decision: We recommend [name] for [naming level]. It wins because [positioning/job rationale]. It does not attempt to [what descriptor or launch copy will carry]. We rejected…
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