Evaluation Reference Deck
Recall the core checks for evaluating a name candidate under pressure.
Core check What is the first question to ask about any candidate name? What job must this name help the buyer recognize? Taste is not the first criterion. Anchor the name to audience, situation, and progress. System split Name versus descriptor: which carries what? Strong naming systems distribute meaning across assets. Objection The name is too suggestive. Can we just call it what it is? Use when Sales or Product asks for a literal name. Your line We can give Sales the literal phrase in the descriptor while keeping the name strong enough to own. Do not dismiss the clarity…
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