NAMING-STRATEGY5 MIN READ
When They Say "Make It Premium"
Coach stakeholders from vague premium feedback toward specific naming criteria.
Marcus M VP of Brand 1 Clarify 2 Translate 3 Commit The moment 20 sec Naming review Marcus says, "None of these feel premium enough." The team is ready to reopen ideation. If the adjective stays vague, every new name will be judged against an invisible standard. 20m left in the review 6 names on the slate
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