NAMING-STRATEGY5 MIN READ
Present the Slate
Structure a naming presentation so stakeholders decide from strategy and evidence.
Executive review Jonah has one meeting to get a naming decision without letting the room collapse into taste. Names trigger instant preference. The deck has to slow the room down. Decision sequencing Criteria -> territories -> candidates -> recommendation A strong naming deck teaches the room how to decide before asking it to decide. Name wall Fast taste votes A decision with rationale attached. Do not let a name appear before the room knows how to judge it. 01 Open 02 Slate 03 Recommend Open the meeting First 3 minutes
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