Score Without Fake Precision
Build a lightweight naming scorecard that surfaces tradeoffs without hiding judgment.
A team is using precise scores to pick a name, but the inputs are subjective and the totals are masking real tradeoffs. Coarse criteria + evidence notes + fatal concerns The common trap is averaging away a must-fix issue. A name with a legal conflict should not beat another name because it scored well on vibe. Pick criteria Use four criteria: strategic fit, distinctiveness, memory, and risk. Fewer criteria keep the conversation focused on what matters. Use coarse ratings Rate each high, medium, or low. Add one sentence of evidence for every rating. Coarse ratings prevent fake precision and force…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in