Screen the Shortlist
Apply a converging screen to reduce a name shortlist without relying on taste.
Shortlist pressure Mina must reduce eight names to three before an executive naming review. Without a staged screen, senior stakeholders vote on taste and the safest descriptive name usually wins. Decision matrix, adapted Screen in sequence: strategy -> memory -> risk Use the matrix as a disciplined conversation, not as fake precision. Each gate removes a different kind of failure. Vote first Preference auction A smaller shortlist with reasons attached. A name that fails strategy should not be rescued by style. 01 Strategy 02 Memory 03 Risk Strategic fit Gate 1
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