Recall how to discuss common trademark-risk issues in naming reviews.
Spectrum Which trademark categories are generally stronger? Suggestive, arbitrary, and fanciful marks are generally stronger than descriptive or generic terms. The stronger categories help identify source rather than merely describing the goods. Legal objection This name is descriptive. Use when the favorite name states the product function directly. Your line Let us keep that phrase as descriptor language and generate suggestive marks in the same strategy territory. Do not argue that clarity alone makes a good mark. It preserves market clarity while reducing the name burden. Risk split Descriptiveness risk versus similarity risk Different risks need different naming moves. Review…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in