DROPSHIPPING-BUSINESS5 MIN READ
Negotiate a Late-Shipping Fix With BATNA
Use BATNA to structure a supplier conversation about late processing and protect the customer promise.
Chen C Supplier account manager 1 Impact 2 Ask 3 Decision Supplier delay 20 sec The moment Thirty-seven paid orders are stuck beyond the promised processing window. You have a real backup, but switching costs money. BATNA gives the conversation a firm floor without turning it into a threat. 37 late orders $1.25 backup cost increase
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