Battlecard: 'We Need 20 Percent Off Today'
Respond to a large discount demand with reciprocal trade language.
End-stage procurement request after business approval, framed as urgent: 'We need 20 percent off today or the deal slips.' We need 20 percent off today or the deal slips. I can discuss economics if we are changing the package. Help me understand what the 20 percent solves: cash timing, approval optics, or a competing offer? If it is cash timing, we can look at payment structure. If it is price, we would need to talk about term, scope, or mutual commitments. The response de-anchors the 20 percent demand, asks for the interest behind it, and makes any concession reciprocal. It…
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