Communicate a walk-away boundary without bluffing or burning the relationship.
Renee RE Reseller VP 1 Boundary 2 Path back 3 Pause Edge of the ZOPA 20 sec Scene Renee wants 40 percent margin, exclusivity, and no minimum commitment. Your direct-sales BATNA is stronger than that package. This is the moment where an unused BATNA becomes an expensive note in a prep doc. The formula 1 min Boundary with a door Name fit -> offer path -> pause cleanly
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