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NEW-BUSINESS-SALES5 MIN READ

Negotiate a Discount Without Training the Buyer to Wait

Respond to discount pressure using BATNA and objective criteria.

Mei Lin ML Procurement lead 1 Clarify 2 Criteria 3 Trade Negotiation Late stage Discount pressure Mei asks for 20% off to close this month. The seller must avoid reflex concessions. 20% requested cut logo pressure Framework

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