NEW-BUSINESS-SALES5 MIN READ
Run a Mutual Action Plan Without Sounding Bossy
Build a mutual action plan that clarifies process and ownership.
The live deal The buyer agrees there is value but no one has named who owns the decision work. Your choice changes buyer trust and deal quality. Framework RACI for deal process Use RACI lightly to clarify buying work without taking over the buyer’s company. shortcut push the deal a next step both sides believe Ambiguity is the enemy of momentum. 01 Frame 02 Owners 03 Risk 04 Now you try
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