Non-GAAP Battlecards
Use concise responses to keep non-GAAP measures balanced and reconciled.
The adjusted metric tells the real story, so GAAP can stay in backup. Prominence pressure in a board or investor deck. Your line We can tell the adjusted story, but the closest GAAP measure needs clear visibility so users see both the base result and the adjustment. Do not say adjusted metrics are fake; say they need balance. It preserves the operating narrative while addressing misleading prominence. These costs are strategic, so we can add them back. A broad label is being used to remove recurring costs. Let's define the category and separate unusual transition costs from recurring operating costs…
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