Use reframing to test whether "not a priority" means low value, poor timing, or unclear owner.
Roadmap pressure The objection may be valid. The danger is arguing for importance before learning the criterion. Priority means tradeoff, not enthusiasm. Reframe priority From label to criterion A priority objection asks you to prove why this outranks something else. The right response names the missing criterion before adding evidence. Acknowledge Step 1 The product lead says this is not a priority in a crowded roadmap; what is the best first response? Assess Step 2 They say evidence is the issue, not urgency; what move answers that priority criterion? Fresh application Step 3 The evidence is strong, but ownership is…
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