Handle "We Tried This Before"

The reframe: do not debate memory; inspect the failure conditions. Treat scar tissue as data People remember failed initiatives because those initiatives consumed credibility. Start by asking what cost the team paid. Use Feel-Felt-Found carefully Normalize the caution, then introduce a difference in conditions. Do not use it as a disguised "you are wrong." Make the safeguard explicit If the old failure was unclear ownership, the new design needs owner rules. If it was admin load, the new design needs time limits. Respect turns into action.

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