Recall the 4Ps and use them to diagnose ecommerce offer problems.
mixed-card-deck four-quadrant-map battlecard The 4Ps 4Ps What are the 4Ps for diagnosing an ecommerce offer? Reveal the marketing mix Discount reflex Slow bundle: price problem or place problem? A buried offer can look overpriced simply because shoppers never understand it. Stakeholder line We need a promotion because the bundle is not moving. A manager wants a fast discount before the team checks page placement. Your line Promotion may be the answer, but the 4Ps say we should first check whether the bundle is clear, findable, priced coherently, and then promoted with the right proof. Promotion can hide product, price, or…
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