Sort MBO Goal Quality Risks

Sort each flawed goal by the main risk it creates. Unclear Ownership Weak Measurement Poor Cadence Wrong Incentive Increase net revenue retention assigned jointly to Product, Sales, CS, and Marketing with no lead owner Improve enterprise readiness owned by a squad that controls only help-center content Make onboarding better for all customers this quarter Increase strategic alignment across the company Improve annual regretted attrition, reviewed for the first time in week 12 Raise brand trust using a survey that will not field until after the quarter closes Close support tickets 40% faster with no quality or reopen guardrail Increase demo…

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