Use a spoken one-breath summary to find the point before drafting a message.
The one-breath summary is not a slogan. It is the control sentence. A control sentence answers three questions fast: what is true now, why does it matter, and what should happen next? It does not include every caveat. It gives the rest of the message a clear job: support the point. Use it before drafting. Say the sentence out loud once. If it takes too long to breathe naturally, it probably contains either too much background or too many ideas. Cut until the listener can repeat the point. Then build the full message under that sentence. Evidence goes below it.…
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