Optimizing Sales GTM with Customer Journey Mapping
By the end, the learner will be able to apply customer journey mapping techniques to improve sales go-to-market strategies.
In the relentless pace of sales management, the stakes are high: every misstep can mean losing a potential customer. As a manager, you're constantly balancing numerous priorities, but Customer Journey Mapping should be paramount. Why? Because it uncovers hidden obstacles in your sales funnel that could be sabotaging conversions. Imagine a prospect abandoning their cart because they’re perplexed by your pricing structure—this isn't just a lost sale, it's a recurring revenue leak. By mastering this mapping, you not only enhance sales but also foster enduring customer loyalty, transforming fleeting interactions into lasting partnerships. A pivotal study by Richardson and Jones…
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