TRADEMARK-MANAGEMENT5 MIN READ
Counsel Needs Evidence
Clarify evidence ownership for trademark filings using responsibility, accountability, consultation, and information flow.
Dev D Product lead R Responsible A Accountable C Consulted Handoff gap 20 sec Evidence call Counsel needs specimens by Friday. Product and marketing each think the other team owns the customer-facing proof. Without owner clarity, the legal deadline becomes a cross-functional blame loop. 3 classes need proof Fri counsel deadline
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