Paid Acquisition Operator Deck
Recall the core distinctions that make paid-acquisition reviews more disciplined.
battlecard What does Quality Score actually diagnose in paid search? It diagnoses how relevant and useful your keyword, ad, and landing page appear for the search, which can influence how efficiently you buy intent. Use it as a warning light for relevance problems, not as the final business KPI. Media CPA versus blended CAC Media CPA counts the platform-level acquisition cost. Blended CAC includes the fuller acquisition system, such as labor, tools, creative, and channel-specific support. Use media CPA for local diagnostics and blended CAC for investment decisions. Retargeting proves it deserves the whole budget because it has the highest…
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