Build the Partner Value Proposition
Draft a partner-facing value proposition that connects your ask to the partner's jobs, pains, and gains.
The move: earn the partner's attention before borrowing their audience. The Value Proposition Canvas has two sides: the profile of the customer and the map of your offer. In partner marketing, treat the partner as a customer of the campaign. They are deciding whether the motion is worth their trust, time, and channel access. Partner Jobs Name the work the partner is trying to accomplish: attach services, expand accounts, protect advisory credibility, retain clients, or enter a new segment. A campaign that does not support a partner job will feel like vendor noise. Partner Pains Identify what makes the job…
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