ADKAR Enablement Cards
Recall ADKAR stages and choose matching interventions for partner campaign adoption.
ADKAR What does ADKAR diagnose in partner enablement? Flip to expand the five adoption stages Stage mismatch A rep says the play will not help their quota. What fix fits? Diagnose the stage before choosing the enablement asset. Ability I understand the play, but customers push back when I mention the partner services. The rep has knowledge but lacks live-call ability. Your intervention Run a 15-minute objection drill with three real customer prompts and one model answer. Do not send more reading. The failure is happening in conversation. Ability grows through practice and feedback. Reinforcement What tells you reinforcement is…
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